Everliss , The New Age of Brazilian Keratin hair treatment, is a private label under Ultraliss Beauty Care Products , Inc. Based in Florida, their product line is targeted for both hair professional industry and home users.
Ultraliss CEO Levi Santos approached us to redesign their identity including their bottle label. He wanted the identity be more processional and different but similar from the old one. Entire product lines package was very similar to each other.
We came up with the concept of hair wing for the identity development. We reduced 3 color identities to 2 colors. Each bottle label were given different solid color making the visually distinguish from each products as well as saves the huge budget for mass screen printing. Use of hair wing helped Everliss to stand as very unique and strong product in this target market.
Levi was more then happy with the results!
The brand is growing more then ever so please checks their products and updates www.everlisskeratin.com